The non-prescription CBD wellness category in the UK is already estimated to exceed £500M, with over 11% of UK adults having reported trying CBD. Today CBD products are sold in a variety of formats - including topicals, food supplements and vaporizable oil - in national retailers across the country. Public interest in the health benefits of CBD continues to grow as the compound establishes itself as a household term.
UK CBD Opportunity
We view the CBD market in the UK as being highly fragmented and suffering from a great deal of consumer confusion around specific health benefits, appropriate dosing and even interpreting label information. To help the market reach its potential, we see a sizeable opportunity for consumer-centric brands that offer distinct products to enter the UK and drive the category into its next chapter of growth.
How We Can Help
Materia helps established, reputable brands enter the UK by offering a turnkey solution as a local partner. In leveraging its manufacturing and distribution network, Materia represents a portfolio of leading brands who will define the future CBD category in the UK CBD.